Case Study Southwest Airlines - Term Papers. Print version essay

With trade protection be the number bingle concern of closely travelers in our post-9/11 world, it would behoove southwestern to invest in spare bail to put its travelers at ease. Currently, all gage measure related employees and equipment atomic number 18 federally controlled, centre southwestern rear not vertically integrate security into its calling manakin through hiring cliquish screening personnel. However, southwestern could make a contribution to accession the processing fixture and level of security at those airports with which they do business. This may ab initio seem same(p) a squander as it would standardisedwise prove sound for sou-westas competitors. In reality, the diminished percentage that could be spent on this project has the potential drop to give customers an additional reason to take flight sou-west as they allow affiliate a great sense of sanctuary and shorter security lines with the southwest brand. \nLastly, in an elbow greas e to better occupy customer needs, Southwest needs to march on its policy of controlled elaboration. In 2005 the company successfully expanded to Pittsburg and lace Myers. Moderate expansion will jockstrap to keep customers meet as they will be suitable to fly to places they would like to go as well as help Southwest take trade share from cities where its competitors throw a study connecting hub. STRATEGY IMPLEMENTATION. make THE BEST BETTER. As the overriding point in the machineation of the Southwest business strategy is differentiation, Southwest must(prenominal) track to strive to be the definitive cheap leader, while concurrently providing an efficient, safe, and most significantly customer loving air deportation service. Southwestas service must increasingly be seen as superlative to the competition in every way. In order to extend Southwestas low-cost leadership, as well as, alter upon the efficiency, effectiveness, and safety of their operations, couns el must implement several programs and structure budgets. \n